When to say 'enough'

Today I handed back the Forgotten Felines site. I closed the Facebook group. And I deleted the twitter account.

I'm sad about this. I'm sad that I gave 9 months to a charity, countless hours, a ridiculous amount of design work and today I had to make the decision that this project wasn't worth my time or energy.

There are only a few things that will provoke me into leaving a project. And in this case, it was not seeing eye to eye with my client.

The Forgotten Felines co-ordinator, as nice a lady as she was, didn't want to know about any of the "21st century" technology. She said that it wasn't where Forgotten Felines "was going", and they "didn't want a bar of it". By 21st century technology, she meant a twitter account, a facebook group, and a paypal account. All technologies that are years old and have been in use by other charities for a long, long time. I thought Forgotten Felines SHOULD go in that direction. Reach new people in new ways. Because in a few years it was those people, the twitter users and facebook people that were going to be adopting our kittens. And if we're spreading awareness, you can never have too many channels of communication.

In my point of view, If a site I'm the web master of isn't going to be used as a tool to acheive pretty specific objectives, there is no point. If they aren't going to take advantage of new technology and tools that are available to them? They are stagnating. In this case, I think it's simply because the change happened too quickly. The tools were too unfamiliar. Too new.

But the resulting fall out wasn't worth it. The website could be taken in wonderful new directions, use new tools to bring awareness, widgets to bring in donations, adverts to get kittens adopted. But unfortunately it won't. Where I saw the potential, the Forgotten Felines co-ordinator saw otherwise.

So, enough.

Still, I'm sad. Because I LIKED this charity. I believed that I was helping a wonderful cause, a group of people that WANTED to help where they could. I liked that we were placing what were once wild cats into homes. And I wanted to do more, raise more funds, reach more people. And I used social networking tools to do that. And I am sad. Because the social networking tools were working: we reached more people and directed them to the site in a week than we did the weeks before.

If you can't see eye to eye with your client, then it's not worth it.

So today, I said enough.